Target Audience

From the information on IMDB, I can find out what the target audience for the two films I have decided to research, which are 'Sorority Row' and 'Jennifer's Body'.

These are the ratings for the film 'Sorority Row'. This graph shows the ratings given by different age groups, and different genders. From this graph, I can tell that the majority of people who have watched this film are male, as there are about five times as many ratings given by males. A reason for this could be at the main characters in this film are female. The graph also shows that females gave this film a higher rating than males, despite less females watching the film.
The target age group for this film is 18-29, as there are many more ratings from this age group than the others. This is because the film is rated as R (18 in the UK), which means that under 18s cannot watch it at cinemas, or purchase the DVD. The main characters are also around the age of 18, so the target audience can relate to the characters.
People who gave this films the lowest ratings are 30-45+ males. This could be bacuse they are not part of the target audience of the film, however the age group who rated it highest (45+ females) is also not part of the age range of the target audience. A reason for this is that the plot and characters can relate to females because they gave higher scores than males. On average, the under 18s gave the highest ratings, but this may be because younger people give less critisism that older people.

These are the ratings for the film 'Jennifer's Body'. This film has higher ratings than 'Sorority Row' on average, but the rating patterns are generally the same. This is because both of these filsm are teen horrors, with female main characters. As with 'Sorority Row', more males have watched this film than females, but they also rated the film  lower than females. This film has also been watched mainly by the 18-29 age range, as they are the target audience.
The group of people that rated this film the lowest was surprisingly 18-29 males, which is the group of people who have watched this film the most. Most of the male scores for this film are similar, as they are all lower than the female scores. The score for males under 18 is only slightly lower than the one given by females, however.
The group of people who gave this film the highest ratings is tied between under 18 females and 18-29 females, which could be because they relate to the female main characters in the film. On average, the age group that gave the highest scores were from under 18s, which is the same as 'Sorority Row'.

From my analysis, I can see that both films have very similar ratings, as they are both from the same genre of film. This means that they also attract the same target audience, and both films will get the most ratings from that audience. Both films also got higher ratings from females, which suggests that the films is more suited towards females, despite many more males watching both films.